Press Release

DirectCPV Opens Category Targeting with New Contextual Pop System

Tuesday May 5, 2009, 3:22 pm EDT

IRVINE, CA – DirectCPV ( www.DirectCPV.com ) has launched a brand new category targeting system designed to allow advertisers to target specific traffic categories with contextual ads.  With over 2 million opt-in users, this type of targeting will increase the reach for advertisers. As consumers become increasingly resistant to advertising, only the best targeted ads with well matched consumers will continue to be productive.

“With DirectCPV, our clients can target ads with unsurpassed accuracy and get region-specific or international traffic, dramatically increasing conversion ratios and ROI on ad buys.  It really is the most targeted type of contextual traffic that you can purchase on the internet today,” said Theng Kuoch, VP of Strategic Partnerships at DirectCPV. “Opening up our contextual pop system to include category specific traffic targeting in addition to URL and keyword bidding makes our platform a unique method for marketers to reach exactly the audience they seek to monetize.”

The advanced CPV bidding system allows marketers to access consumers at a starting auction bid price of only $0.004 USD for Run of Network Ads and allows even more targeted bids by URL, Keyword or Category starting at $0.01 USD on a CPV basis. When you factor in the savings you get from working with a dedicated support team of experts who help you get the best results from each ad buy, streamline your ad spending and fine-tune your marketing campaigns, working with DirectCPV becomes an even more obvious bargain for advertisers.

DirectCPV has developed a new keyword caching technology and a proprietary category matching system designed to maximize the benefits of using the new contextual popup system. The power of the DirectCPV comes from the fact that it utilizes a pool of opt-in consumers and provides them with ads for products they are already interested in finding out more about.

For more information about DirectCPV and the revolutionary Targeted Contextual Advertising system, please visit www.DirectCPV.com or contact a sales manager  at 1-866-984-6278 to get more information on the product. 

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