Marketing—and specifically internet marketing— places a huge importance on understanding the emotions and inclinations of potential customers in order to convince them to purchase a product or submit personal information.
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| “Advertisers have to be able to identify the emotions that will send customers away from an advertisement, website or landing page without making a single purchase.” |
In order to find success with cost per view (CPV) or pay per view (PPV) online advertising, advertisers need to completely understand the motivating factors that convince customers to click on a landing page and enter their information or purchase a product. In addition, advertisers have to be able to identify the emotions that will send customers away from an advertisement, website or landing page without making a single purchase.
When promoting products or websites using internet advertising, one of the most important emotions to pay attention to is customer anxiety. The internet has become known for being unsafe and untrustworthy. Your job, while promoting with internet advertising, is to make sure that every customer will feel safe and protected while purchasing a product.
The typical internet user feels anxious about protecting their safety on the internet. When submitting credit card numbers, there is a potential for identity theft. When submitting an email address, there is a likelihood of SPAM. If they are ordering merchandise, there is the chance it might not be delivered. To deal with these fears and concerns, an advertiser’s website or landing page should include everything possible that can reassure customers of their protection. There are several ways to reduce customer anxiety, including:
- Certification: Any certificate or recognizable verification seal that can apply to your product should be added to your website or landing page. If you are promoting a prescription drug, become a member of a Pharmacy checker verification program. If you require credit card information, make sure to have a SSL certificate on your page.
- Privacy Policy: Every credible website has a privacy policy, why shouldn’t yours? A privacy policy does not need to be extremely long and detailed. Focus on reassuring potential customers that you will not share any of their personal information.
- Customer Testimonials: If you have had any positive feedback about the product or website you are promoting, put it in a highly visible location. People will be more willing to trust an advertiser if there is proof that others have paid money for and used a product.
- An address or phone number: Points of contact will put a customer’s mind at ease and help them recognize that your product is not a scam.
- Trust symbols: These symbols show that you have a reliable business. Apply for a Better Business Seal or Safe Shopping guarantees.
Over the next few days, DirectCPV will be helping advertisers to better understand and reduce customer alienation and customer confusion. Stay tuned to learn more tips and tricks on how to get the highest conversions by managing customer emotions. For more information about CPV and PPV internet advertising, visit www.directcpv.com
Posted in: DirectCPV News, featured articles, tips & tricks.
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Tags: advertising, advertising online, contextual targeting, cost per view, CPV, customer psychology, human psychology, internet advertising, internet market psychology, internet marketing, internet psychology, market psychology, online advertising, online marketing, pay per view, PPV
