DirectCPV Cost Per View Advertising Blog

Psychology 101: Customer Persuasion Techniques to Increase Sales Online

written by on Tuesday, April 20th, 2010 at 4:26 pm

Psychology plays a huge role in online advertising; understanding human nature and persuasion can impact any advertising campaign. Marketing experts all agree that internet users can be easily influenced with clever advertising and other psychological techniques.

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“Real, user-generated reviews are one of the most powerful methods of persuasion”

While building a landing page or website for internet advertising, advertisers should remain aware of these five ethical ways of persuading visitors to purchase products:

  1. Show them what everyone else is doing. Internet users are known for having a lack of confidence in online marketers. Showing them that other users are purchasing products increases trust and confidence in what you are offering. Show visitors that other people are also buying the product with lists like: “Best sellers”, “Items by popularity” or “Certificates and Testimonials”.
  2. Show reviews and ratings of the product from users. Real, user-generated reviews (if you can get them) are one of the most powerful methods of persuasion. Display reviews in a prominent location and allow for users to leave reviews themselves with a contact form or box.
  3. Create the illusion of a shortage. Users will feel more motivated to buy a product if they believe it is only being offered for a limited amount of time. Phrases such as “Limited time offer!” or “over 80% sold out” will create a sudden demand for the product.
  4. Display dependability. Always add to an advertisement landing page any certificates, verifications, or awards that are valid for the product.
  5. Alleviate customer anxiety. Offering an extent of warranty, money-back guarantee, mailing address, privacy policy and other vital information will put a customer’s mind at ease. Supplying these facts will dramatically build confidence and trust in the product.

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