DirectCPV Cost Per View Advertising Blog

Non-Performing Keywords and URLs

written by on Monday, March 14th, 2011 at 6:52 pm

Over the coming weeks, DirectCPV will begin removing non-performing keywords and URLs from our advertiser’s campaigns. A non-performing keyword or URL generates zero impressions over an extended period of time.

Because non-performing keywords and URLs generate no impressions, you will see no change in your overall traffic volume or conversions.

Non-performing keywords and URLs use system resources and place an unnecessary burden on our servers. Eliminating non-performing keywords and URLs will improve the speed of our network and help us provide a better experience for our advertisers.

Over the coming weeks you may notice some keywords and URLs disappear from your campaigns.

While we encourage you to experiment with a variety of keywords and URLs, we ask that you do not add targets that have been removed back into your campaigns. Doing so will not increase your campaign’s traffic or performance in any way.

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  • Nick West says:

    Will users who have keywords/URL’s removed be notified. If a publisher bulk uploads the result may be unintentionally overwriting or re-uploading removed terms?

  • Joseph Bison says:

    How long will you designate the time before removing an actual keyword or url from the system?