Last week, the Federal Trade Commission filed charges against a number of online marketers who use a “fake news” advertising format. These advertisements attempt to convince readers they are reading a legitimate and objective news website, rather than a paid advertisement.
Here is a link with more information on who the FTC is targeting: http://ftc.gov/opa/2011/04/fakenews.shtm
DirectCPV has changed our advertiser guidelines to reflect these new developments. Effective immediately, CPV advertisements that attempt to emulate the look and feel of independent news organizations are not permitted on DirectCPV.
So far the FTC has mainly targeted Acai berry and weight loss websites. However, these new landing page policies apply to all niche markets.
If you are currently running any campaigns that uses a “fake news” advertorial format, please pause those campaigns immediately.
Posted in: DirectCPV News.
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Tags: acai berry, advertorial, fake news, federal trade commission, filed charges, ftc, landing page, weight loss websites
