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Designing a Website for a Target Audience in Graphic Design Programs

written by on Monday, March 29th, 2010 at 3:09 pm

The most important part of selling a product online is designing a website for a target audience in graphic design programs such as Dreamweaver. When designing a website for a target audience, many advertisers focus only on being impressive and better than the competition.

Designing a Website for a Target Audience in Graphic Design
“While the colors and functionality of a website are important, the content is what really matters.”

However, the crucial aspects of website design include: understanding the target audience and how they will find the product website, and what they expect to get from their online experience. With this information, an advertiser can get help with designing a website for a target audience in graphic design programs to attract, convert and keep hold of customers.

Before designing a website, ask these questions about the target audience: how old are they? What is their gender? What is the emotional state of a potential customer? What keywords are they searching for? Why will they want the product?

A website design should adequately reflect the answers to these questions. The more information that is known about a niche market, the more effective a website will become. Every internet user goes to a website for a specific purpose, whether it is to find more information or make a purchase. While the colors and functionality of a website are important, the content is what really matters.

For example, if an advertiser is designing a website for a target audience in graphic design, images will be very important. The advertiser should focus on the product information and how it will help graphic designers with their work. Try to incorporate incentives into the website, offering unique information or coupons. The main objective is to get the target audience to become repeat visitors. Keep in mind that the target audience is in graphic design to help prioritize the content that will go on the website.

Ultimately designing a website for a target audience in graphic design or other niche markets will save time and money. Throwing together a quick website will only lead to a disappointing ROI. Most websites will need adjusting over time and remember to add fresh content to keep potential customers coming back and referring to the website.
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3 Comments

  • Good article Thank you so much

  • Nicole Wood says:

    this did not help me AT ALL! i just wanted to know who whats to buy a graphic design program.

  • Suzanne says:

    Nicole, the article was written as a guide on how to design the website not as a guide of who to target.
    That being said, I would assume that most art students, graphic designers, advertisers, and perhaps bloggers would want to buy a graphic design program.