Creating a landing page is crucial for achieving success online. However, every online merchant should be aware that not every single visitor to their site will pay for the products or services being offered. Due to the fast-paced environment of the internet, some visitors may not even subscribe to a mailing list after viewing a website. A significant amount of visitors will leave immediately after getting on your landing page. Advertisers lose potential buyers as the users move onto different pages and research other options.
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| “Internet surfers are not patient people; they are always in a hurry to accomplish things instantaneously” |
This is why it is important that advertisers target a landing page with a large number of niche URLs and keywords in order to amplify the conversion rate. In addition, a good landing page should follow these key points:
- Shorten the process required to make a conversion. Internet surfers are not patient people; they are always in a hurry to accomplish things instantaneously. However, if you are able to make the purchasing process of your product simple and uncomplicated, conversion rates will likely increase.
- Provide information in a professional manner. A landing page should always have an uncluttered design with manageable navigation and content. The purpose of a landing page is to direct a visitor to the check-out process. Keep important material and submission forms “above the fold”, visitors will not want to find out this information on their own.
- Only ask visitors for basic information. Try to build trust with potential customers and visitors before following up with them for more significant intelligence.
- Keep testing every ad campaign. Every visitor is unique and will think different thoughts about a landing page. Keep track of the number of visitors and their conversion rates with analytics.
Do not expect to get a perfect landing page formula from the beginning. In order to get high conversions and make more money, focus on creating a landing page that is easy to use while still being easy to create.
For more information on how to create landing pages for higher conversions, visit http://www.directcpv.com
Posted in: DirectCPV News, featured articles, internet advertising, tips & tricks.
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