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| “Contextual ads typically have a much higher click-through rate due to the fact that people are seeing ads related to the content of a website and are open to hearing about similar products, services or offers.” |
It’s a proven fact, advertising works better when the advertisement is contextually targeted to the content a user is reading at the time. Contextual advertising is able to join websites and advertisements that provide similar products or services together.
Whether you are an advertiser or an affiliate, contextual advertising can work for you. Contextual ads typically have a much higher click-through rate than any other type of online advertising. This is due to the fact that people are seeing ads related to the content on a website and are open to hearing about similar products, services or offers.
Contextual advertising will make advertisers more money because of the advanced targeting technology. Internet users who are viewing your contextual advertising are much more likely to turn into customers.
Along the same lines, affiliates can benefit from contextual advertising because visitors are much more likely to click on the links to products that are related to the website. It’s much harder for people to ignore an advertisement if it is related to what they are thinking about or reading at that moment.
Contextual advertising can come in different forms. Interstitial ads work well because they do not take up any valuable real estate on a website. The visitor will be presented with a new browser window that will not distract them from their original destination. Other contextual ad types can include banners and in text contextual ads, which give websites a professional look.
For more information on contextual advertising and how to make contextual ads work for you, visit http://www.directcpv.com
Posted in: contextual ads, contextual advertising, DirectCPV News, featured articles, internet advertising.
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Tags: advertising, content match, content targeted advertising, contextual, contextual ad, contextual ads, contextual advertising, contextual advertising services, contextual targeting, contextually advertising, cpc advertising, cpm advertising, online advertising, ppc advertising, publisher advertising
