As one of the most popular video sharing websites on the internet, YouTube has the power to bring a whole new group of viewers and customers to your website. It is a powerful tool for any business, but can it also help advertisers with contextual targeting and understanding their demographics?
The short answer would be, yes. Youtube has just included a new service into every account called Insight Statistics. For advertisers using contextual targeting and cost per view (CPV) or pay per view (PPV) advertising, this new tool is essential to help generate traffic that converts.
Similar to Google Analytics, (and since Google owns Youtube, probably VERY similar), these insight statistics can be incredibly informative. Upload a promotional video to your account or even videos related to a campaign you are planning to run (ie. Acai Berry) and use the statistics to understand the demographic of those viewing your videos.
The statistics come in bar graphs, pie charts and maps. Information gathered includes daily views, discovery, demographics, and community. This information will shed a light on the kind of prospects you can target and help discover your ideal customer.
For more information about contextual targeting and cost per view (CPV) or pay per view (PPV) advertising, visit www.directcpv.com
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