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Twitter vs. Facebook: Which Social Media will generate More Leads for your Business?

written by on Friday, April 16th, 2010 at 5:08 pm

generate leads with twitter and facebook
“Facebook is ranked as the second most popular website online with over 10 million internet users logging in each day”

With the powerful surge in social media marketing, many advertisers and business owners have started to debate about whether Twitter or Facebook is better for generating leads for an online business. While both social networking websites have their pros and cons, there are a few major attractions from both:

According to Alexa, Facebook is ranked as the second most popular website online with over 10 million internet users logging in each day. Facebook is great for business development due to its great advancements in communication. Fans of a product can post reviews, comments and questions, while you can share as much updates and news. Advertisers can also help raise interest in their product through exclusive Facebook promotions or coupons.

Twitter, ranked as the eleventh most popular website online receives almost 50 million unique tweets each day. Twitter can be a great way to bring traffic to your own website or landing page, but conversion rates may be low. Try to keep business content or formal posts to a minimum and focus on engaging and informative daily tweets. You want to be followed by as many people as possible, so it’s important to keep adding friends and content every day.

While the ideal solution is to maintain social media accounts with both Facebook and Twitter, most online businesses prefer to focus on Facebook. This is due to the fact that Facebook has a higher rate of customer communication and conversions. Traffic from Facebook will be of a superior quality. Twitter is a better site for giving brief updates and informing interested customers about new blog posts, products, or updates, but unless you have over 10,000 followers, you will have to work incredibly hard to generate any leads from the site.
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