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The Latest Trends in Promotional Merchandise Marketing Online

written by on Thursday, April 22nd, 2010 at 2:31 pm

Due to the recent economic recession, the latest trends in promotional merchandise marketing online are beginning to shift. Trends in promotional marketing are becoming more focused on value, free offers and money-saving products.

promotional merchandise marketing
“Social media users will spend more money on the internet than those who are not part of it.”

Here are five of the latest trends in promotional merchandise marketing online:

1. Super VALUE items.
Consumer spending is down and if your product or brand does not offer a real reason to buy, you will find trouble making ends meet.

2. Consumer expectations are on the rise.
Every day consumers are being introduced to the latest technology and innovations, and they are hungering for more. Marketers that understand where the strongest expectations exist will be able to survive and thrive.

3. Believable values correlate with brand identity.
Brand values and ethics are commonly connected with brand identity, but the parallel must be believable in the mind of a consumer. A business cannot just say it stands for something and make it so. A brand needs to deliver strong messages of legitimacy for brand distinction and customer engagement.

4. Social media runs the show.
The increasing ability to easily exchange information online has played a large role in the latest trends in promotional merchandise marketing. More companies are becoming a part of social networking and recognize the fact that social media users will spend more money on the internet than those who are not part of it.

5. Connecting with customers more than ever before.
The most important trend in promotional merchandise marketing is the goal for the future: brand engagement. Marketers need to attain real brand engagement to keep a strong presence in the online marketing industry.
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For more information on the latest trends in promotional merchandise marketing and how marketers can benefit from these trends, visit http://www.directcpv.com




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1 Comment

  • Promotional merchandise companies are doing great business these days. This is because more and more companies are using merchandise to promote their business.