The number of users who actually click on display advertisements has fallen and continues to fall since July 2007. ComScore has recommended that advertisers end the obsession with click-through rates for a more significant evaluation of success.
The percentage of Internet users that click on advertisements has dropped dramatically from 32% in July 2007 to a mere 16% in March 2009. From that number, only 8% of that number… Continue reading | 1 Comment
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