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Posts Tagged ‘contextual targeting’

Behavioral Targeting for Internet Advertising Gains Popularity

Monday, March 15th, 2010 / No Comments »

Behavioral targeting for internet advertising is a fairly new trend that is catching on fast, largely due to the internet’s ability to record user behavior. Internet marketers like targeted ads because they reach specific consumers, eliminating extra spending while also increasing advertising efficiency. Continue reading

Part 2: Eliminate Customer Confusion for Higher Conversions

Tuesday, March 9th, 2010 / 2 Comments »

When a customer is making a decision on whether to purchase or not purchase a product, they focus on the crucial emotions that surround every sale. In the previous blog article, you learned about how to decrease a customer’s anxiety in order to make them feel comfortable about purchasing the advertised product. However, customer anxiety is not the only emotion you need to overcome; customer confusion is another key factor. Continue reading | 2 Comments

Using Market Psychology to Maximize Conversions

Monday, March 8th, 2010 / 1 Comment »

In order to find success with cost per view (CPV) or pay per view (PPV) online advertising, advertisers need to completely understand the motivating factors that convince customers to click on a landing page and enter their information or purchase a product. In addition, advertisers have to be able to identify the emotions that will send customers away from an advertisement, website or landing page without making a single purchase. Continue reading | 1 Comment

Common Mistakes Advertisers Make with Contextual Targeting

Thursday, February 11th, 2010 / 2 Comments »

“Contextual targeting is less competitive and will provide advertisers much better ROI if used correctly.”

Contextual targeting and contextual advertising is a new way of advertising that is… Continue reading | 2 Comments

Which is Better: Contextual Targeting OR Behavioural Targeting for Internet Advertising?

Tuesday, February 9th, 2010 / 1 Comment »

Members of the online advertising industry are constantly growing, learning and changing their methods in order to keep up with the transformations that are always occurring in technology. In the cost per view (CPV) or pay per view (PPV) advertising industry, there is a continuous debate over the difference and success rate of contextual targeting and behavioural targeting for internet advertising. So which is better in the battle for… Continue reading | 1 Comment

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Posts Tagged ‘contextual targeting’

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