When a marketer first starts out in the online advertising industry, there will always be money needed for building brand awareness to attract customers. However, marketing in the online advertising industry does not have to cost a fortune for advertisers.
|“Sometimes the most powerful technique in the online advertising industry is to use word-of-mouth marketing.”
Due to the fact that there is such a wide variety of marketing methods in the online advertising industry, prices are dramatically lower than standard advertising options. In addition, there are plenty of free and cheap advertising ideas that can help introduce people to your product and your company’s presence on the internet:
- Tell everybody you know about your internet business. Sometimes the most powerful technique in the online advertising industry is to use word-of-mouth marketing. Email friends and family your website link, affiliate link, or product information and ask them to pass it on.
- Create a social networking presence. Post your business and website address on as many social media networks as you can. Attract customers through Myspace, Facebook, Twitter and other sites with contests, news, and product promotions.
- Cheap advertising to drive traffic. Every business should be able to afford even a small presence in the online advertising industry. Buying advertising units online, no matter if they are pop-up ads or interstitial contextual ads, will help increase your ROI dramatically.
- Build an email list. If you have a website, include a form where people can opt-in to receive email updates or notices about your product.
The online advertising industry is still relatively cheap compared to traditional advertising methods. If you are able to create an online presence through networking or cheap advertising, you will be able to generate a great ROI.
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Posted in: contextual ads, contextual advertising, cost per view advertising, featured articles, internet advertising, pay per view advertising, tips & tricks.
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