1. DirectCPV Domain Research Tool
The DirectCPV Domain Research Tool gives you a list of domains that have active traffic on DirectCPV that contain a specific keyword in the URL.
To access the Domain Research Tool, log into your DirectCPV Account, click on the Resources drop-down menu, and select “Domain Research”.
iSpionage is a great CPV research tool. Simply type in any domain, and iSpionage will give you a list of top competitors in Google, Bing, and Yahoo.
iSpionage will also tell you the top keywords that website competes for – making it an excellent tool for converting URL campaigns to keyword campaigns. It offers three keyword categories – SEO Keywords, PPC Keywords, and Site Keywords.
The basic version is 100% free with no sign-up required. Paid members receive more keyword and URL suggestions.
a. Related Sites
Search for a URL on Alexa.com, and Alexa will provide you with a list of “High Impact Search Queries” for that domain. If you click the related links link, Alexa will provide several sites that users of the domain are also interested in.
You can also search Alexa for keywords, and it will return a list of relevant sites. What’s really cool about this search feature is that adding additional keywords targets your results further. If the results look too vague with one keyword, simply add a few more keywords, and the results will get more targeted.
b. Alexa Top 1,000,000
Alexa’s top 1,000,000 domain list is a great way to find high traffic domain names to advertise on. Alexa updates their top 1,000,000 domains daily. Simply click the Free Download button in the top right hand corner, and you’ll get a CSV file containing the top 1,000,000 websites.
Search that document for a keyword, or scan it for websites that look relevant, and you’ll get a big list of high traffic domains to advertise on.
4. Google Related Sites
You can also search Google for sites related to a specific domain. Simply go to Google, and search for “related:www.insertanysitehere.com”
Google will return 180-200 related domains sorted by overall relevance.
5. Google Ad Planner
The Google Ad Planner provides “Sites also Visited”. This works great if you have a URL that is performing well and you want to find other websites that appeal to the same demographic.
6. Google Trends / Google Insights for Search
Google Trends for Websites allows you to search by Website instead of by keyword.
This provides you with a list of related domains, which is different from that provided by Google Ad Planner.
Google Insights for Search also has a really neat feature. Once you search for a term, scroll down to the bottom right corner, and look at the rising searches area. This gives you variations of your keyword that are gaining in popularity right now. Many of these will be uncompetitive since their popularity is often very new.
Quantcast offers an “Audience Also Likes” feature, which can be found in the right hand sidebar after you search for a website.
How to Use These Resources
1) Find a Domain that is performing well in your campaign.
2) Search for Related Sites on Google Search, Quantcast, Google Trends, and Alexa to build a URL list.
3) Enter those domains into iSpionage and Google Insights for Search to build a keyword list.
4) Check your campaign in a day or two, and remove URLs that generate lots of impressions but no conversions.
5) Find the URLs that generate the most conversions, and repeat steps 1-4.
What’s Your Favorite Research Tool for CPV Advertising?
Let Us Know in the Comments!
Posted in: DirectCPV Weekly Newsletter, featured articles.
Tags: competitive research tools, free, free cpv advertising tools, free cpv marketing tools, keyword research tools, url research tools